ADDRESS: 116 SW 4th Street, Corvallis, OR 97333
PHONE NUMBER: 541-740-2516
OWNER: Brandee Gerow
YEARS IN BUSINESS: 2 years
NUMBER OF EMPLOYEES: 8
WHAT THEY SELL: Personal training and group fitness classes
WHY YOU SHOULD GO: It is a unique gym with a devoted team of individuals who are there to help you achieve your personal fitness goals.
This downtown fitness center has a beautiful studio with a very welcoming and intimate atmosphere. There are no mirrors. Instead, there is an individualized approach to fitness with an emphasis on personal health.
Brandee, when and why did you decide to start your business? I started my business in December 2011. I had worked in clinical exercise science for several years, and I decided I wanted to focus more on a preventative approach—helping people learn to live a healthy lifestyle through exercise and nutrition before they reach the point of needing medical intervention.
Tell us more about your products and services. What are your favorites? We currently have two personal trainers and seven instructors with a variety of experience and training. Our classes include yoga – from prenatal to power, Pilates, Capoeira and Vitality Dance. Some of my favorite classes to lead are the prenatal, preschool, and mother-baby yoga classes. Healthy parents lead to healthy families! For a more individualized experience, we offer personal training, private yoga and Pilates sessions that are designed to meet our clients’ individual goals, including weight loss or gain, increased flexibility, stress management, sports specific training and injury prevention, recovery and rehabilitation.
What does being featured as the Local Business of the Week mean to you? It’s a great way to get the word out about our business and also connect with other local businesses.
What does your business do better than anyone else? We offer unique, completely private training sessions for individuals and small groups. We work hard to build relationships with our clients and class participants so they feel comfortable and supported to reach for their goals without limits. Our studio offers space without intimidation from being surrounded by mirrors and onlookers.
What challenges have you faced as an independent local business owner, and how have you met those challenges? The biggest challenge has been exposure. It’s been hard to get the word out about our business. We want to foster good relationships with our customers and also have good relationships with the other local businesses.
What do you feel is the impact of local independent businesses on Corvallis? I think that we have people here who try to help support each other and keep these local businesses going. We try to do things to benefit the community and help sustain it for other generations.
How important is sustainability to you and/or your business? Sustainability is very important! One of our big goals is to be eco-friendly. All our equipment is human powered; the only electric exercise bike we have is one that puts energy back into the grid. We’ve also taken other steps, such as painting the walls with environmentally friendly paints and using biodegradable mats and hemp bolsters. We also shop with other locally-owned businesses.
Please give us your take-away message about your business. We are here because people matter. We want to be a good fit for people who are looking for a more personal approach to fitness. Here you can focus on yourself and your inner and outer health without the negative stigmas that can come with working out in other environments.
(Interview and article by Tera Mingus – March 17, 2013)
The Local Business of the Week program is designed to help the Corvallis community identify our locally-owned independent businesses by featuring one business each week. The program is part of the Buy Local First campaign co-sponsored by the Corvallis Sustainability Coalition and the Corvallis Independent Business Alliance.